The New Blue Collar has partnered with the Cowboys of Color Rodeo—the largest multicultural rodeo in the world. Together they'll use their platforms to educate further and bring awareness to the multicultural history of the American Cowboy through product, apparel, content, and experiences.  

In celebration of the organization's founder Cleo Hearn and the 34th Texas Black Invitational Rodeo, we partnered with Cowboys of Color Rodeo to release a limited run of graphic t-shirts. A portion of the proceeds will go towards educational programs within the Cowboys of Color Rodeo Organization.