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ABOUT

The New Blue Collar is a Lifestyle brand based out of New York City that offers refined products and apparel.

Since launching, our intention has always been to provide elevated yet functional staples to contribute to your already existing wardrobe. The working man and woman looks different than it did a decade ago, which is why producing and distributing garments that can live in just about any setting is important us.

We take a minimal approach to our design process as we strive to give you product with no shelf life.