ABOUT

THE NEW BLUE COLLAR IS A LIFESTYLE BRAND BASED OUT OF NEW YORK CITY THAT OFFERS REFINED PRODUCTS AND APPAREL.

 WHILE THE BRAND IS CENTERED AROUND APPAREL, WE'RE CONSTANTLY FINDING WAYS TO INCORPORATE OUR INFLUENCES AND INSPIRATIONS INTO OTHER THINGS SUCH AS CONTENT, COLLABORATIONS, PROJECTS, AND EXPERIENCES.

 WE TAKE A VERY MINIMAL APPROACH TO OUR DESIGN PROCESS AS WE STRIVE TO PRODUCE AND DISTRIBUTE PRODUCTS WITH NO SHELF LIFE.