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ABOUT

The New Blue Collar is a lifestyle brand based out of New York City that offers refined products and apparel. Since launching in 2019, we’ve been guided by one goal—To provide you elevated, but functional staples to your already existing wardrobe.

The meaning of work has shifted over the years. And so has what it means to dress for it. Working men and women don’t just look different than they did in the past. What they do, where they go, and what they do in between has changed. 

This is why producing and distributing clothing that can live in just about any setting is important to us. We take a minimal approach to our design process as we strive to give you a product with no shelf life.