The New Blue Collar for Cowboys of Color Rodeo
The New Blue Collar has partnered with the Cowboys of Color Rodeo—the largest multicultural rodeo in the world. Together they'll use their platforms to educate further and bring awareness to...
LIFESTYLE
Varsity Campaign: First Installment of 2023
Introducing the first installment of our 2023 Varsity Collection. Shot by Jacob Carroll
Catching up with Kevin Lazatin of Play It By Ear
We caught up with Kevin Lazatin of Play It By Ear, and discussed the brand, personal style, his idea of the perfect DJ set, and more.
The Weekday Cap
We believe in the little things and their ability to transform an outfit, a day, or a lifestyle. The Weekday Cap can be a jumping-off point towards your own style evolution...
Charles Smith & Alex Ewings for The New Blue Collar
Introducing our short-sleeved, wrinkle-resistant Shop Shirt, as worn by our Co-Founder Alex Ewings and his grandfather Charles Smith. Shot by Jacob Carroll
Catching Up With Debbie Gonzales
We caught up with Debbie Gonzales, Creative Director of the LA-based brand Kids of Immigrants, and discussed her daily routine, personal style, favorite places to eat, and more. Shot by Roxanne David
Varsity Collection Campaign
Our league may look different than your league. Your league may look different than someone else’s. The common denominator is that whatever league you're in or aspire to be in...
Catching Up With Daniel Buezo
We caught up with Daniel Buezo, Co-Founder and CEO of the LA-based brand Kids of Immigrants, to discuss the brand, obstacles, personal style, and more. Shot by Roxanne David
Introducing our Everyday Hoodies, Totes, and Bucket Hats
Our first release of 2022 consists of several offerings, including premium heavyweight hoodies, heavy-duty canvas totes, and bucket hats. All of which are constructed for everyday use.
Catching Up With Karl Pierre
We traveled up to Harlem and caught up with photographer, filmmaker, cultural documentarian, and artist Karl Pierre (@visualsbypierre) to talk about current projects, inspirations, NFTs, and more. Shot by Jeffery...
