OUR PRICING STRUCTURE—THINGS TO TAKE INTO CONSIDERATION

I KNOW WE'VE SAID IT HUNDREDS OF TIMES, BUT WE'RE GOING TO CONTINUE TO SAY IT. THANK YOU GUYS FOR ALL OF THE LOVE AND SUPPORT THUS FAR. ITS ALWAYS A BEAUTIFUL THING TO SEE WHEN PEOPLE APPRECIATE THE THINGS YOU PUT YOUR HEART AND SOUL INTO.

ONE THING WE DECIDED EARLY ON WHEN WE FIRST LAUNCHED THE BRAND WAS THAT WE'RE ALWAYS GOING TO BE TRANSPARENT WITH YOU GUYS AS WE FEEL THAT'S THE BEST WAY TO CONNECT WITH AN AUDIENCE. WHAT WE WANTED TO TOUCH ON TODAY WAS OUR PRODUCT PRICING. NO, NO ONES'S REACHED OUT COMPLAINING, BUT WE FEEL IT'S IMPORTANT THAT YOU UNDERSTAND WHY WE PRICE OUR PRODUCTS THE WAY WE DO.

 

WE ARE NOT A FAST FASHION COMPANY

AND WE NEVER WILL BE. EVERYTHING THAT WE PRODUCE IS MEANT TO LAST. OUR GOAL IS TO GIVE YOU PRODUCT THAT AGES BEAUTIFULLY. FIVE YEARS FROM NOW WE WANT THE PRODUCT TO LOOK BETTER THAN IT DID THE DAY YOU BOUGHT IT. THOSE INTENTIONS WILL NEVER CHANGE.

 

 PRODUCTION

ALL OF OUR PRODUCTION TAKES PLACE HERE IN THE US. WE PARTNERED WITH ONE OF THE MOST REPUTABLE PRODUCTION FACILITIES IN THE NORTHEAST. ANYONE WHO'S FAMILIAR WITH THIS INDUSTRY KNOWS PRODUCTION'S A BIT MORE EXPENSIVE HERE, BUT WE FEEL LIKE IT'S IMPORTANT TO KEEP EVERYTHING HERE IN OUR BACKYARD EARLY ON.

 

QUALITY

WILL THERE COME A TIME WHERE WE TRANSITION TO CUT AND SEW EXCLUSIVELY? ABSOLUTELY. BUT THAT TIME ISN'T NOW. WHAT WE CAN ASSURE YOU IS THAT UNTIL THAT TIME COMES WE VOW TO ONLY USE HIGH-QUALITY BLANKS.

 

 DOING THINGS THE RIGHT WAY

WE'RE FIRM BELIEVERS IN DOING THINGS THE RIGHT WAY AS WE TAKE A LOT OF PRIDE IN WHAT WE DO. WE ALSO UNDERSTAND THAT TAKING THAT APPROACH COSTS MORE MONEY. WE HAVE TO FACTOR THESE THINGS IN WHEN PRICING OUR PRODUCTS. IT HAS NOTHING TO DO WITH INCREASING PROFIT MARGINS. IT HAS EVERYTHING TO DO WITH GIVING YOU GUYS QUALITY GOODS WHILE RUNNING A SUSTAINABLE AND FUNCTIONAL BUSINESS LONG-TERM.

 

WE WANT YOUR SUPPORT

WE WOULD LOVE YOUR SUPPORT, BUT WE ALSO KNOW THAT SOME OF YOU MAY FEEL THE PRODUCT ISN'T WORTH WHAT WE'RE CHARGING AND THAT'S FINE. WE JUST WANT YOU TO UNDERSTAND WHY WE PRICE OUR PRODUCTS THIS WAY.